Paydro x Spotify

The campaign consisted of a multitude of shows as well as social media content that all tied in with the theme of OPM. It featured one of the show's hosts, local radio DJ and improv artist Mj Foz, who was the face for the campaign at the time. All the promotions led up to the main game where tens of thousands of players tuned in could stand a chance to win up to 200,000 Pesos. In-app, the brand reached more than 240,000 individual users, with a grand total of 1.4 million impressions.